Let the Journey Begin! A Glimpse into the EINSTEIN Project Kick-off Meeting


In the realm of research and innovation, the European Union has always been at the forefront, fostering collaborative initiatives to address pressing societal challenges. One such endeavor is the EINSTEIN project, which recently embarked on its journey with a remarkable kick-off meeting. This article delves into the key highlights of this momentous event, shedding light on the project’s objectives, consortium members, and the roadmap for the next five years.

Setting the Stage: The Kick-off Meeting

The eagerly anticipated kick-off meeting of the EINSTEIN project took place on the 29th of January, 2024, at the prestigious Rectorate Building of the University of Novi Sad in Serbia. This hybrid event commenced with a warm welcome by Dr. Kristina Petrović, the Project Manager, and Prof. Dr. Goran Stojanović, the Project Coordinator. The presence and support of the Project Officer from the European Research Executive Agency (REA) added an extra touch to the occasion with a short presentation regarding Horizon Europe Programme.

Meet the Consortium

The kick-off meeting brought together nine consortium partners from four European countries, each contributing their expertise and resources to the EINSTEIN project. Let’s take a closer look at the consortium members:

This diverse group of universities, research institutions, and organizations joined forces to tackle the challenges of nutrifood-based theranostics for a healthier European society.

Dr. Kristina Petrović and Prof. Dr. Goran Stojanović, University of Novi Sad. Milan Šoilaja, CEO, Vojvodina ICT Cluster

Exploring the Agenda: Work Packages and Action Plan

The kick-off meeting’s agenda encompassed an array of vital topics, including Work Packages, Project Management, and the Action Plan for the upcoming period. The session on Work Packages shed light on the specific tasks and objectives within the project. This comprehensive approach ensures a streamlined and coordinated effort towards achieving the project’s overarching goals.

Collaboration and effective communication are pivotal for the success of any research project. Therefore, the consortium members also discussed the adoption of a collaborative tool that would facilitate smooth information sharing and enhance productivity throughout the project’s duration.

Embracing the Journey: Five Years of Empowering Knowledge

With the kick-off meeting marking the official commencement of the EINSTEIN project, the consortium members are now poised to embark on an intense and fruitful five-year journey. Representatives from universities, industries, and NGOs will work hand in hand, leveraging their collective knowledge and expertise to drive advancements in nutrifood-based theranostics.

The essence of the project can be summed up in its mission: to empower knowledge management, educational programs, and technology transfer. By bridging the gap between research and practical application, the EINSTEIN project aims to create a lasting impact on European society’s health and well-being.

Renata Milinković, Business on High Heels, and Dr. Mihai Irimia-Vladu, Johannes Kepler University

Looking Ahead: Anticipated Outcomes and Implications

The EINSTEIN project holds immense promise for the European research landscape. By fostering collaboration between academia, industry, and NGOs, the project seeks to generate groundbreaking advancements in nutrifood-based theranostics. The anticipated outcomes include cutting-edge research findings, innovative technologies, and enhanced educational programs.

Beyond these tangible outcomes, the EINSTEIN project also aims to create a robust network of stakeholders, fostering a culture of knowledge transfer and collaboration. By nurturing such connections, the project aspires to leave a lasting legacy, driving future research and innovation initiatives in the field.

The overall far-reaching objective of EINSTEIN is to transform UNS aiming to be among the first 700th universities in Shanghai ranking by 2030 since its current rank is at 901-1000. UNS is expected to become the University of the Future, promote European ideals and culture, and revolutionize the competitiveness and excellence of European higher education.

Svetlana Pavić, New Hospital, and some of the printed dissemination material


The kick-off meeting of the EINSTEIN project marked the beginning of an exciting journey towards nutrifood-based theranostics. With its consortium of esteemed partners, this European research project is poised to make significant contributions to the field. The collaborative efforts of universities, research institutions, and organizations will empower knowledge transfer and educational programs.

To stay updated on the latest developments and achievements of the EINSTEIN project, keep an eye on the official website and follow our social media channels: X (Twitter), Instagram, LinkedIn or YouTube.