On 20 April 2026, the EINSTEIN team, led by Vojvodina Organic Cluster (VOC) organized the Field Day and Nutrifood Product Tasting at PG Dolovac in Futog, Vojvodina. The event was open to all interested participants and was intended for a broad group of stakeholders, including citizens, students, researchers, producers and other people interested in organic production, food quality, processing and product development.
The visit started in the organic orchard of Dolovac family where hosts presented their farm, from the first steps in organic production to the way their production is organised today. They talked about the development of the farm, primary production, practical decisions in orchard management and everyday work behind organic fruit growing.
One of the intentions behind choosing this particular organic producer for Field Day is to show a good example of innovative and sustainable organic production based on diversification. Orchard owned by Dolovac family includes a large number of apple and pear varieties, as well as aromatic and medicinal plants integrated within it. This gave participants a direct insight into how different plant groups can be combined in one production space, and how such an approach can support both production and ongoing research activities.
This practical setting was particularly relevant for EINSTEIN, as the project explores how nutrifood-grade crops can be grown and tested within eco-friendly, multi-crop cultivation systems. At PG Dolovac, participants could see what this idea looks like at a real organic farm where crop diversity, farm management, product quality and processing are connected in the same value chain.
During the walk, participants heard how the orchard is managed, why different varieties and plant groups are included, what challenges appear during the season, how field-level decisions influence fruit quality and everyday work behind organic fruit growing. Participants had an opportunity to ask direct questions to the farmers and interact with the farmers at every step of the orchard, so the visit was more like an open exchange of experience than a formal presentation.
After the orchard visit, the group continued to the processing facility, where the transformation of fruit into fruit rolls was shown step by step. Participants saw the machines used to wash and clean fruit, the equipment for preparing fruit pulp, and the dehydrator, where the pulp is dried into fruit sheets. In the final stage, fruit rolls are manually cut and packed. This made the link between orchard management, fruit quality and the final added-value product very clear.
Participants also had the opportunity to watch the EINSTEIN video, which helped place the farm visit into the wider project context. After seeing the orchard and the processing facility, the film gave them a clearer picture of how EINSTEIN connects organic production, food quality, nutrifood products and future-oriented innovation.
Another part of this event was a tasting focused on nutritionally rich fruit-based products, with a focus on fruit rolls. Since many participants were not very familiar with this type of product, tasting was combined with an interactive Mentimeter workshop. Participants first answered questions based on their initial impressions and later continued after receiving more information about the ingredients and production process. Their answers covered expectations, taste and texture, product perception and possible interest in this type of organic nutrifood product.
Mentimeter activity turned the tasting into a two-way process where participants were not only tasting the product but also giving direct feedback to farmers. For the EINSTEIN team, this provided useful impressions from a mixed group of stakeholders, while for the participants, it helped connect the product with its production background.
The event linked field production, small-scale processing and stakeholder feedback in one place. For the EINSTEIN project, the Field Day and Nutrifood Product Tasting showed how sustainable organic production and nutrifood product development can be presented through a real farm example, direct discussion with producers and practical tasting experience.